You’ll see your business grow because of our HELP. We make recommendations based on a deep understanding of how the marketing mix should be optimized for maximum ROI. We plan with innovated ideas on fluid budgeting and a proactive strategy around your next spend.
Our approach is backed by experience, best-in-class tool sets, forward-focused analytics, and detailed attention to the nuances of your business.
Social Marketing has turned into the fastest-growing channel over the last decade, ever evolving and providing new opportunities to influence customer purchase. More than ever, the optimization of social platforms is vital to the success of performance marketing in today’s world. We are paving the way in how we bring together social advertising, community management, influencer engagement, and smart social listening to deliver results for our clients. Our teams drive social strategy, content and creative and audience optimization, with a focus on innovation and new opportunities.
WHAT IS SOCIAL MEDIA MARKETING?
Social Media Marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
HOW ARE SEARCH & SOCIAL MEDIA MARKETING RELATED?
Why would a search marketer —or a site about search engines— care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
CAN YOU RELATE TO HOW MUCH WE CHARGE FOR SOCIAL MEDIA MANAGEMENT SERVICES?
The monthly fixed fee for social media marketing is often a favorite because it allows us to build a custom package, an experienced team is created around the specific needs of the owner’s type of business, their budget and to attain a consistent and predictable outcome.
Monthly fees can vary widely, depending on what services are rendered. Typical social media campaigns can run between $399-$5,000+ per month. The monthly rate can even go much higher, depending on experience level, whether we are offering agency level service or the caliber of clients we are working with. Another option to consider —especially if you aren’t sure as business owner how much you should pay for Social Media management services— we put together several packages, ranging from basic to full-service, and let you decide.
It’s practically impossible for a new business to operate without a social media presence these days. The problem is that many companies and brands either don’t know how to run their social media accounts, or they are just too busy to take the time to do it. For this reason, more and more businesses are opting to hire social media management freelancers or consultants to take on the job. That means that we can help you.
CONSIDER WHAT SOCIAL MEDIA PLATFORMS
One thing you may want to take into consideration when deciding how much we charge for social media is how many social media platforms the company wants us to manage. For example, is it just their Twitter account, or do they have Facebook, Instagram, Snapchat, Pinterest, LinkedIn, Yelp, YouTube, and Google MyBusiness profile? Obviously, the more they have, the more we charge. Also, take into consideration whether or not the platforms have already been started. Are we creating a brand new account for that company from scratch with no followers? Or are we just there to take over an account that is already well-built? We will run an audit of your online presence and offer you a FREE Audit and Optimization report for you as an owner to see where you currently stand online to see what options are available to apply them on your online marketing activity efforts, before we even start.
PLATFORMS & CREATING CONTENT
Another thing to consider is whether we’ll be creating the content or whether the company already has it ready to post online. We have account managers and consultants that also offer services like blogging, copy-writing, or graphic design to create the blog posts, charts, or the memes and tweet them, then we’ll want to charge more. Alternatively, we may be required to do the research to find good content for the business’ social media platforms, which adds time to our job. However, some companies may already have all of their content created by employees or other freelancers and ready to go.
COSTUMER SERVICE FEE
These days, when a customer has a complaint about a product or service, he or she is just as likely to go straight to social media as they are to call or email the company directly. Will we be in charge of responding to those complaints and following up with them, or will we simply direct them to an employee of the company? Fielding customer complaints and inquiries can be quite time-consuming, especially as a business grows, so we’ll want to have to consider to charge a significantly larger fee if we will be doing that kind of work.
CREATING CONTENT WITH INFLUENCER TARGETING
Another factor that may go into determining our rates for social media management is whether we’ll be reaching out to influencers who can advertise the business’ name, product, or service. It takes time to research, contact, and engage people who may be able to help your business grow your following audience.
CONTENT FUTURE TIME EXPENDITURES
When we work as a social media manager or consultant, we may end up doing jobs that aren’t typical of every project. Of course, for any additional time or effort you’ll want us to do more, we will consider to charge more. For example, a company may be hiring us for short-term purposes, with plans to have their own team take over in the future. This likely means we’ll spend as much or more time training their staff that will actually end up managing their social media. The company may already have its own strategy in place, or they may be working on one, and they just want to bring us in to do some consulting. Perhaps they want our input when creating an advertising campaign tailored for a specific social media platform.
Whether or not we work alone is also important. Do you have employees yourself or do you hire freelancers to help with things like content writing and graphic design? If so, we have to make sure we all get paid for all services rendered, which means a larger fee, many companies are willing to pay that because we bring more specialized expertise to the table.
HOW MUCH DO WE CHARGE OUR CLIENTS & HOW WE WILL CHARGE?
Before making the final decision how much we will charge to our clients for social media management, it is a good idea to decide
how we will charge our clients.
In the social media service world, it varies all across the board; some social media managers charge by a retainer or by the project, while others do it hourly, weekly or monthly. This decision all depends on how WE want to structure our freelancing services or as an agency consulting business or by a flat monthly service fee.
Options for charging a client:
- Hourly Rate: Since most of the economy is based on hourly wages, it’s no surprise that this is a common way for social media freelancers and consultants to base their business on. The hourly rate is simple and convenient, however, it doesn’t lend itself well to building a team and scaling your operations. We can work something out and this can be discussed on case by case basis.
- Monthly (Fixed-Fee): Many SEO and social media marketing agencies prefer to charge a fixed monthly fee for their services, and this is what we do most of the time. This gives a consistent and predictable income, which is beneficial for both the client and us as an agency.
- Retainer: Lawyers are famous for utilizing retainer fees. Similarly, many social media consultants will charge based on a retainer fee. A retainer is a payment made in advance for future services performed by the social media manager or agencies and has some advantages, this can be an option.
- Per-Project Basis: We can also charge on a per-project basis that we can set ahead of time. The per-project basis offers a lot of flexibility in outsourcing for some of the work, if we wanted to scale. However, it also has risks of undercharging if a project takes longer than expected. We will have to apply a future time/content service expenditure clause for circumstances like it. This can be another option to consider.
There are pros and cons to each of these methods and your choice may depend on our experience level or the business needs to accomplish greater results
No matter which option you choose, we are firm and confident about our services fees. We will always run into clients who think our fees are too high. However, if you find that everyone thinks we’re too expensive, you may want to step back and reexamine how much you have available in your budget. Get an idea of what other agencies/people in the same field with similar experience and background charge and try to stay competitive.