Why Virtual Tours?


Customers Are SearchingTo many, Virtual Tours and specifically those those that are created (a Street View Trusted photographer) just make sense from a marketing perspective. The Google brand and Street View interface is both familiar to and inviting for users of Google Maps.

Virtual Tours provide an immersive look into in establishment, whether that be a restaurant, shoe store, place of worship, or water park. Pictures and video each have their place. Stunning photography is great for, say, for a restaurant if they’d like to share plates of food with prospective diners. Video is good option for capturing an activity, a service, or something where time and motion are important to capture.

Virtual Tours are the best choice when a complete experience is necessary to convey the full picture. Each panoramic image covers a complete sphere of view, 180° vertically by 360° horizontally. These spherical images are connected together and allow users to navigate from image to image via the familiar interface of Street View.

 

 I have multiple business locations where do I start?


Business LocationsOur team of ‘ Google My Business’ specialists currently assist with the setup and management of Google My Business accounts for a number of well-known brands with large business portfolio’s. Whether you need help with initial setup or require continued account support we are here to help.

Google My Business is the new home for your business information on Google and used to help your customers find you via Google Search, Google Maps and on Google Plus. Making sure your business information is both accurate and optimised is a vital part of ensuring both new and existing customers can find you.

 

 

“Why you must Optimize your Business Information on Google”


Google My Business is the new home for your business information on Google and used to help your customers find you via Google Search, Google Maps and on Google Plus. Making sure your business information is both accurate and optimised is a vital part of ensuring both new and existing customers can find you.

If your business information is already being displayed within Google’s listing services whether it be performing well in Google local search results or within Google Maps that’s great but setting up your Google My Business account and verifying your business will help keep it that way. One important factor in Local Search Optimisation is Name Address Phone Number information or N.A.P as it’s commonly referred to and keeping this information current and correct is vital to your local search position. Google My Business gives you the ability to easily update all your business information ensuring that your potential customers can always find or contact you.

Search

Whether or not you use Google Search personally, the majority of your customers do! With almost a 90% share of the overall search market Google is the most important place on the web to make sure you present your business information correctly for your customers to find you.

FREQUENTLY ASKED QUESTIONS

 

1 – How does Google Street View Technology work inside my business? FAQ

Most people who have browsed Street View imagery on Google Maps are familiar with the process Google uses to create the imagery. On a very basic level, a car with a dozen or so cameras mounted to the roof drives on public roads taking pictures every hundred feet or so. The imagery is stitched together and added to the map.

When we create imagery for businesses, it doesn’t require a car; just a tripod, a DSLR camera, and a few special pieces of equipment.
When the Street View cars drive around, their pathways are exactly what the roads are. In businesses, our pathways need to follow a slightly different set of rules. When deciding where to take each panoramic photograph, there are a few rules to bear in mind.

2 – how do we take 360 Panoramic Photos and create Images to create a Virtual Tour..?

In order to create that walkthrough feel, images need to be reasonably close together. 5 to 20 feet in between to create a great virtual tour. When this happens, there is enough similarity between images that the user gets the feeling of being in the space. There are exceptions to this rule when we can stretch the spacing to 20 to 30 feet, We do not recomend this, these are few and far between. This spacing can disorient users and so it’s used very sparingly.

3 – How or what can be showcased on a Virtual Tour

The Business owner or Manager onduty can decide what to show or not in the virtual Tour as simple as that.

4 – How long does take for us to upload the Panoramic Photos to the internet..?

It can take from 3 to 7 days once all the imagery is stiched together and all the information is processed and verified on the Google Softwear and the Google Support team approves it according to their guidelines.

5 – What is the fee for photographing my business..?

Since the trusted Google Photographers are not Google employees, they may decide to charge a price, depending on the competitive market in the area to have access for this services into your business Google profile online, and offer it at a fair market price. You can negotiate with them to establish an acceptable offering for it. But then the trusted photographers will show you a Quote, service agreement or contract, specifying their services, for your review and acceptance and by a mutual agreement the business owner and the trusted Google Photographer will move on, and exchange for payment, you will get the copyright of the images taken and the Google Street View Virtual tour will be uploaded in a few days after.

6 – How long will the photo shoot take?

In most cases, the photo sessions may take about 45 minutes to 1 hour, but this varies depending on how many panoramic/points of view pictures are taken that were agreed or needed, depending on what the owner would like to showcase. and also the size of the business. the Trusted Google will suggest to do this when there is not too many prople around. But this can be discussed prior to the photo session.

 

STUDY DETAILS


Quantitative market research was conducted in July 2015 by an independent market research firm to understand the impact of virtual tours on increasing consumers’ interest in local businesses (specifically in booking a reservation at a hotel or restaurant).

An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device). A total sample of 1201 respondents was collected between July 21st and August 2nd, 2015.

Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).

Respondents were asked to view one of the different versions for each business (in a randomized order). Each respondent viewed: 1 hotel listing + 1 restaurant listing; and 1 listing with a virtual tour + 1 listing without a virtual tour.

Note: Presentation of alternate listings were randomized evenly and consistently throughout field. After viewing each listing, respondents were instructed to rate their interest in booking a reservation. Ratings for alternate listings (with a tour versus without) were aggregated to understand impact of virtual tours on interest in the featured business.

Two Thirds of users want more Virtual Tours

Two Thirds

In the same survey 67% wanted more business listings to have Virtual Tours with 26% being indifferent and just 7% stating they thought Virtual Tours weren’t necessary.

 

 

 

Virtual Tours Double interest in Business Listings!

 

Virtual ToursQuantative market research was conducted on Google’s behalf in July 2015 by and independent market research firm and found that those users viewing a listing which had a Virtual Tour were twice as likely to book or make a reservation with that business. 18-34 year olds were found to be 130% more likely to book based on a business having a Virtual Tour.